At first glance, the title track "Beep Beep" sounds like a combination of the bare complexity of "Press Play" with the strong recall of "사랑밖에 난 몰라." It's a track that gives the impression of weight but upon closer inspection doesn't actually use much. It's easy to identify the three central elements -- the piano line, the drum line, and the melody. They are what help the song strike that perfect balance between raw and clean. The drum line lays the foundation well -- the use of the snare and the bass make it a gutsy kind of clean. The piano line, on top of being in a minor chord, is a graceful kind of sharp -- it's a lot more grounded and constant throughout, as opposed to running around all over the place. And the melody has a masculine grace to it, for lack of a better term. It's a mischievous melody with a strong recall, sung by rich voices. Put everything together, add strings and token car horns, and you have a song that's well-executed, well-produced and musical yet unmistakably pop.
The slower songs, "끝난 건가요" and "Melody" put BTOB at the center. There's not much going on in the songs themselves, they're both pretty generic boyband/idol group packages, and so it's the execution that sets them apart. "끝난 건가요" is a pleasantly pretty song, with a gripping melody and an arrangement that doesn't bombard you in any way. The instrumental is flat throughout (give or take a few additions), giving the vocals room to run around with the melody. And run around they do -- taking advantage of the entire group by using harmonies, choruses and multi-tracking to give the song dynamics. On the other hand, "Melody" takes advantage of the diversity in the group's vocals -- compared to "끝난 건가요" there's a lot more emphasis on the solo portions, and harmonies are used more as additions than central elements. The product is an even less in-your-face, and quietly gripping song. It can get boring at times and approach cheesy territory at others, especially the guitar line, but like the rest of the EP it uses it to an advantage. It's not pretentious.
While for a bit I was unsure of how this kind of no-nonsense pop will hold up in the long run because as a whole it lacks a kind of intelligent dimension that I like in my pop, ultimately I can't deny that "Beep Beep" is a well-produced, well-executed pop album. It's pop at its "poppiest" with the catchy hooks, ridiculously clean production, tight arrangements and gripping melodies. It's good at what it is and what it tries to be -- at the end of the day that's all I ask for.
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