[#48] Block B - "Her"

From: "HER"
Released: July
Territory: South Korea
Previous Best of Entries: 2013: [#23] "Be The Light"
Other notable song(s) from 2014: "Jackpot"

Block B entered by radar just recently -- I wasn't very interested in them when they debuted, but when they made their big comeback last year I thought "Be The Light" was a solid effort (on top of the fact that I genuinely liked the song) so I was looking forward to what they'd offer this year.

While I wasn't as enamored with Block B's 2014 releases as I was with "Be The Light," I think "HER" was a well-thought through, well-executed and produced package that I've listened to more than just a few times over the course of the year.

"HER" is one big mess but it's artistic chaos, I'd say. It's somewhat similar DBSK's "Rising Sun" in that the elements themselves aren't actually fast-paced, but the juxtapositions and transitions between each part is what makes the song lively. Every single second is maximized, every single second has a purpose. The split seconds of silence, for example, further emphasize the elements it serves to transition.

But ultimately, what I like most about "HER" is the fact that Block B took a risk with this -- they toed that very, very, very fine and dangerous line between arrogant and confident. (A line which even groups like EXO have failed to balance.) And for me, Block B succeeded. "HER" is fun, it's tongue-in-cheek, and it uses the arrogance to its advantage, as a creative decision that drives the song as a whole rather than a kind of execution that can potentially damage. It's rare that I see a group this comfortable with their confidence.


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